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Affiliate Marketing: Definition, Examples, and How to Get Started

Updated on February 25, 2024 – Written By: Shant Alexanian

Affiliate marketing is an excellent way to generate extra income. You can become an affiliate marketer and recommend other brands or start your own affiliate program to promote your brand.

This comprehensive guide will lead you through the process of becoming an affiliate marketer promoting other brands. We will cover everything from getting started and making money in affiliate marketing to online marketing tips for success, along with strategies to maximize your earnings.

Successful entrepreneurs understand that there are endless possibilities for expanding their thriving businesses. One effective strategy to elevate it to new heights is by exploring additional sources of income. By doing so, they can unlock a world of opportunities while maintaining their core business.

Table of Contents

What is affiliate marketing?

Affiliate marketing is a dynamic and results-driven online marketing strategy. It operates on the principle of rewarding affiliates for successfully driving visitors or customers through their own marketing efforts. Embracing this approach allows businesses to leverage the power of collaboration and tap into a network of motivated partners who play a vital role in driving growth and maximizing customer acquisition.

Usually, the outcome is a sale. However, certain affiliate marketing programs may also compensate you for generating leads, acquiring free-trial users, driving website clicks, or securing app downloads.

Joining most affiliate programs is free, so you can avoid worrying about steep startup costs. When executed properly, an efficient affiliate marketing strategy has the potential to transform from a side gig into a lucrative online business venture, generating substantial income for you.

How does affiliate marketing work?

Affiliate programs work by granting individuals (known as affiliates) the opportunity to promote and sell a company’s products or services. In return, affiliates are rewarded with a commission for every successful sale made using their unique affiliate link. This means that every time someone makes a purchase based on their recommendation, the affiliate earns a commission.

Here’s how it works more in-depth:

  • An affiliate advertises Store B on their website, blog, or social network with an ad or a link.
  • A customer clicks the unique affiliate link.
  • The customer completes a purchase at Store B.
  • The transaction is recorded by the affiliate network.
  • Store B has confirmed the purchase.
  • The affiliate receives a monetary commission.

Commission rates for affiliate sales can vary greatly based on the company and the specific offer. At the lower end of the spectrum, you can expect to earn around 5% of each sale. However, there are certain arrangements where you have the potential to earn as much as 75%, primarily when promoting digital products. Additionally, some affiliate marketing programs offer a flat rate per sale instead of a percentage.

Types of affiliate marketing

Most affiliates use common practices to engage their target audience and promote products. However, they may employ various marketing channels to advertise the products.

Unattached affiliate marketing

The first type of affiliate marketing is known as “unattached”. In this approach, you promote a product without having any authority or connection to the niche. Typically, this involves running pay-per-click (PPC) advertising campaigns, where you hope that people will click on your affiliate link, make a purchase, and generate a commission for you.

Unattached affiliate marketing is attractive because it eliminates the need for extensive effort. Affiliate marketing businesses depend on establishing trust and reputation with their online target audience. For some marketers, who lack time or interest in building these relationships, this type of marketing becomes an optimal choice.

Related affiliate marketing

Related affiliate marketing is the practice of promoting products and services related to your niche, even if you don’t personally use them. As an affiliate marketer, you have an audience through various channels like blogging, YouTube, or TikTok. Your influence and trust make you a reliable source for recommending products, regardless of personal experience.

While affiliate marketing can generate more income, there is a risk of promoting untested products or services. One bad recommendation can break the trust of your audience. Trust and transparency are crucial for building a sustainable affiliate marketing business.

Involved affiliate marketing

Involved Affiliate Marketing: This marketing type creates a strong bond between the affiliate and the product or service they promote. They have firsthand experience and believe others can benefit from their positive experiences.

In addition, this marketing approach allows affiliate marketers to utilize their influence in promoting products and services that genuinely meet the needs of their followers, instead of relying on paid banner ad clicks. Establishing credibility with the audience may take time, but it is essential for building a sustainable business.

Pros and cons of affiliate marketing

Yes, affiliate marketing is worth it, given its surging popularity. According to Statista, the industry’s value soared from $5.4 billion in 2017 to a staggering $8.2 billion in 2022. Not only that, but it also offers a low- to no-cost business opportunity that can bring in substantial profits. However, before taking the plunge, it’s crucial to carefully weigh the pros and cons of stepping into the affiliate marketing realm.


While industry growth is indeed a promising indicator of success, entrepreneurs frequently choose referral marketing for a multitude of other compelling reasons.

Passive income

While a “regular” job requires your physical presence to earn money, affiliate marketing allows you to generate income even while you sleep. By investing time upfront in a campaign, you’ll continue to reap the rewards as consumers make purchases in the days and weeks to come. You’ll receive commissions for your efforts long after you’ve finished them. Even when you’re away from your computer, your marketing skills will continue to generate a steady income stream.

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No customer support

Both individual sellers and companies that offer products or services bear the responsibility of interacting with their consumers and ensuring their utmost satisfaction with their purchases.

Thanks to affiliate marketing, you don’t have to worry about customer support or satisfaction. As an affiliate marketer, your main job is to connect the seller with the consumer. The seller handles any consumer complaints once you receive your commission.


While many businesses necessitate upfront fees and cash flow to fund their products, affiliate marketing offers a low-cost alternative that enables a swift and hassle-free start. No unforeseen expenses or product creation are required. Embarking on this line of work is straightforward.

Work from home

If you despise the idea of going to the office, affiliate marketing offers an ideal solution. You can effortlessly launch campaigns and generate revenue by promoting products from various sellers, all while enjoying the comfort of your own home. This is a job that allows you to work comfortably in your pajamas without ever needing to leave the house.

Rewards based on performance

Unlike other jobs, affiliate marketing rewards your performance rather than the number of hours worked. Your earnings directly reflect the effort you put in. By refining your reviewing skills and creating captivating campaigns, you can directly increase your revenue. Finally, you’ll be compensated for the exceptional work you do!

Convenient and flexible

Since you’re essentially becoming a freelancer, you have the freedom to set goals, change direction, choose exciting products, and determine your own working hours. This convenience enables you to expand the diversity of your portfolio or concentrate solely on uncomplicated and straightforward campaigns. Moreover, you will be liberated from any restrictions and regulations imposed by companies, as well as underperforming teams.


While affiliate marketing offers numerous advantages, it’s important to acknowledge its few drawbacks. Before diving in, let’s take a closer look at the challenges you may encounter on your path to achieving success in affiliate marketing.

Requires patience

Affiliate marketing is far from a get-rich-quick scheme. It demands dedication, time, and patience to cultivate an audience and establish influence.

To effectively engage your audience, it is important to test various channels and determine which ones resonate the most. Conduct thorough research to identify the most pertinent and reputable products to endorse. Allocate time to create engaging blog posts, share valuable content on social media, host virtual events, and engage in other lead-generating activities across your marketing channels.


As an affiliate marketer, you won’t receive a weekly paycheck from a boss. Instead, affiliate programs pay you based on commissions, whether it’s for leads, clicks, or sales.

Companies utilize temporary browser cookies to monitor individuals’ interactions with your content. When a desired action is performed, you receive a payout.

No control over the program

Affiliates are required to adhere to the rules established by the company for their program. It is important to follow their guidelines regarding communication and presentation of their product or service. This also applies to competitors who must also abide by the same recommendations. To stand out from the competition, it is necessary to think creatively and find unique ways to differentiate yourself.

How do affiliate marketers make money?

Income from affiliate marketing varies greatly, ranging from a few hundred dollars per month for some marketers to six-figure annual earnings for others. The size of your following directly correlates with your earning potential as an affiliate marketer.

According to Payscale, a leading compensation software company, the average annual salary of an affiliate marketer exceeds $50K. This data is derived from an analysis of over 7,000 salary profiles, revealing that numerous affiliate marketers earn considerably higher incomes.

But how exactly do affiliates get paid? When selecting an affiliate program to promote, you’ll discover various payment models, also referred to as price models, payout models, conversion types, or other similar variations by companies.

Regardless of the name, the payment model specifies the goals you will get paid for. For software product promotion, the action could be a free trial signup. For affiliate marketers promoting physical products, the goal is usually a purchase.

Many programs run the last-click attribution, where the affiliate who receives the final click before purchase gets full credit. However, attribution models and reporting are evolving, allowing for shared credit among multiple affiliates in a buyer’s conversion funnel.

How Do Affiliate Marketers Get Paid?

Pay per lead

In a complex system, pay-per-lead affiliate marketing programs compensate affiliates based on lead conversion. Affiliates need to convince consumers to visit the merchant’s website and take desired actions like filling out a form, trying products, subscribing to newsletters, or downloading software.

Pay per sale

This is the basic structure of affiliate marketing. The merchant pays the affiliate a percentage of the product’s sale price after the consumer purchases through the affiliate’s link. In other words, the affiliate earns a commission when the consumer buys the product being promoted.

Pay per click

Affiliate marketing primarily revolves around driving website traffic and enticing customers to click and act. Therefore, it comes as no surprise that the misconception associating affiliate marketing exclusively with search engine optimization (SEO) is no surprise.

Although organic traffic is free, relying solely on SEO is not enough for affiliate marketers to thrive in a highly competitive market. This is why some affiliate marketers leverage PPC to enhance their strategies.

PPC programs incentivize affiliates to redirect consumers from their platform to the merchant’s website. Affiliates need to engage consumers to drive them from their site to the merchant’s site. Affiliates are paid based on the increased web traffic.

Pay per action

Affiliate programs often employ a commission-based payout model, rewarding you for specific actions. This versatile approach can be adapted to various offers, like newsletter signups, clicks, and contact inquiries.

In this payout system, affiliates receive compensation for directing users to the merchant’s website and facilitating the installation of a product, typically a mobile app or software.

Let’s say a retailer allocates a budget of $0.10 per installation through an affiliate program. If the campaign generates 1,000 installs, the retailer will pay a total of ($0.10 x 1,000) = $100.

Types of Affiliate Marketing Channels

To ensure audience engagement and product purchases, most affiliates follow common practices. However, each affiliate has its unique approach to promoting products. in fact, there are various marketing channels they can use.


An influencer is a skilled content creator who possesses the ability to influence the purchasing decisions of a significant portion of the population.

This person is well positioned to benefit from affiliate marketing. With a substantial and devoted following, they possess the ability to effortlessly steer consumers towards the seller’s products using social media posts, blogs, and other forms of interaction. The influencers then receive a share of the profits they helped generate.

Influencer marketing campaigns are popular on Instagram and TikTok, where brands partner with influencers who are experts in their niches. Depending on the deal, a campaign could involve product reviews or live videos.

While influencers may have their unique branding and aesthetic, it is crucial to incorporate elements that resonate with your own brand to enhance brand recall and recognition. You can achieve this by using apps like Instasize to easily edit and customize your campaign’s creatives with just a tap.


Bloggers excel in increasing seller conversions through content marketing by ranking organically in search engine queries. The blogger thoroughly tests the product or service before crafting a comprehensive review that effectively promotes the brand, ultimately directing traffic back to the seller’s website.

The blogger is recognized and rewarded for their influential efforts in promoting the value of the product, thereby contributing to the enhancement of the seller’s sales.

Paid search - focused microsites

Developing and monetizing microsites can generate significant affiliate sales. These sites are promoted either on a partner site or through sponsored listings on search engines. They are separate and distinct from the organization’s primary site. By providing targeted and relevant content to a specific audience, microsites drive higher conversions by employing a clear call to action.

Email Marketing

Even though email marketing has been around for a while, it remains a profitable avenue for generating income through affiliate marketing. Certain affiliates possess email lists that they can utilize to endorse the seller’s products, while others leverage email newsletters containing hyperlinks to earn a commission when consumers make a purchase.

Another approach involves affiliates gradually building an email list. They leverage their diverse campaigns to amass a collection of emails, which they subsequently utilize to send out promotional emails about the products they endorse.

Large media websites

These websites are meticulously crafted to generate a substantial and consistent flow of traffic, with the primary emphasis on cultivating an audience of millions.

These websites effectively market products to their vast audience by utilizing banners and contextual affiliate links. This approach ensures maximum exposure and boosts conversion rates, ultimately leading to substantial revenue for both the seller and the affiliate.

One popular website is the Amazon affiliate program, Amazon Associates, with the largest market share of affiliate networks (46.15%).

Other big-name affiliate marketing programs include:

Alternatively, you have the option to directly contact retailers and inquire about their affiliate programs. If they don’t have one, they may still be open to providing you with an exclusive coupon or discount code to share with your audience, which can effectively drive traffic to their online store.

Tips to Help You Become a Successful Affiliate Marketer

Are you ready to dive into the exciting world of affiliate marketing? We’ve got you covered with our top-notch online marketing tips to help kick-start your online journey.

Develop a bond with your audience

When embarking on your affiliate marketing career, it is crucial to nurture an audience with highly specific interests. This strategic approach will not only enhance the quality of your engagement but also maximize the effectiveness of your marketing efforts. By positioning yourself as an authority in a specific niche, rather than promoting a wide range of products, you can effectively target and market to the individuals most inclined to make a purchase.

Make it personal

There is no shortage of products you’ll be able to promote.

You will have the opportunity to select products you truly believe in or even products from your favorite brands. Therefore, it is crucial to ensure that your campaigns revolve around truly valuable products that consumers will genuinely appreciate and enjoy. You’ll achieve a high conversion rate while building trust in your personal brand.

You’ll also want to get good at email outreach so you can collaborate with fellow bloggers and influencers. Leverage tools like UpLead or Anymail Finder to efficiently collect contact information and send personalized emails. This will enable you to seize guest blogging and affiliate opportunities, enhancing your chances of success.

Start writing product reviews and tutorials

Did you know that nearly 90% of consumers seek out product reviews before making a purchase? By crafting well-optimized reviews for affiliate products, you can effectively target individuals who are already in the process of considering that item for purchase.

Let’s put it into practice. Say you’re publishing a review on web hosting. Include the target keyword “web hosting,” searched by thousands of people monthly.

Get people to click your affiliate link and earn commission on sales, even if they were already interested in the product before discovering your site.

Publish comparison pages

Comparison pages have a distinct nature compared to standard product reviews. They present two options side by side, empowering shoppers to discern which one aligns best with their specific requirements.

Get visitors to click on your affiliate links by publishing comparison pages on your website. Optimize the page for your targeted keyword, effectively guiding users through the purchasing process. Influence their decision-making by providing valuable insights and recommendations.

Choose your campaigns wisely

Regardless of your experience in online marketing, promoting a bad product will yield less profit compared to a valuable one. It is crucial to invest time in studying the demand for a new product before promoting it.

Before partnering with a seller, it’s crucial to conduct thorough research. Your time holds immense value, and it’s essential to ensure that you invest wisely in a profitable product and a trustworthy seller you can believe in.

Keep an eye on trending topics

The affiliate marketing arena is highly competitive. It is crucial to stay ahead of emerging trends to maintain a competitive edge.

Furthermore, you will probably gain advantages from several of the new marketing techniques that are consistently emerging.

Ensure that you stay updated on the latest strategies to maximize your conversion rates and, consequently, your revenue. By doing so, you can ensure the highest possible level of success.

Run ads around peak shopping seasons

Although your affiliate marketing business doesn’t involve directly selling your own products to consumers, it is still an online business. Your revenue is generated through commissions earned from promoting and selling products from other retailers. While the approach may differ, the ultimate objective remains the same: to generate revenue.

Take inspiration from effective e-commerce marketing strategies and align your affiliate promotions with high-demand shopping seasons, such as:

  • Valentine’s Day
  • Mother’s and Father’s Day
  • Christmas and New Year’s
  • 4th of July

If you have the extra funds available, consider investing in social media advertising, pay-per-click (PPC), or A/B testing during this period. This will allow you to optimize your marketing efforts, enhance your reach, and refine your strategies for better results.

During periods of high competition, customer acquisition costs may increase. However, this presents a prime opportunity to maximize your chances of building an audience and expanding your email list. This is particularly advantageous when shoppers are actively seeking products to purchase.

Build an email list

An email list is a collection of contacts who want to receive information from you. Building a contact list is crucial as it allows you to connect with people beyond social media. In terms of purchase conversions from marketing messages, email stands out with the highest conversion rate (66%), surpassing social media and other marketing channels. Collect email addresses from your audience and deliver a newsletter on a weekly or biweekly basis. Affiliate marketers can share a variety of valuable content with their subscribers.

  • Free downloads
  • Reports
  • Reminders and news
  • Entertaining stories
  • Special deals

Utilize your email list as a chance to demonstrate value to your subscribers. When they reach out via email, make sure to respond promptly. Maintain consistency in both the frequency and quality of your newsletters. Additionally, occasionally seize the opportunity to promote a couple of affiliate products to your subscribers.

There isn’t a strict guideline regarding the frequency of sending promotional emails. However, it’s important not to inundate recipients with every promo, as this can give off a spammy and untrustworthy impression. By promoting quality products monthly, you ensure that you’re providing value to subscribers who genuinely need them.

The Final Verdict

Affiliate marketing, with its straightforward process, opens a new frontier in the world of marketing. Through channels such as reviews, blogs, social media, and webinar software, this untapped potential eagerly awaits exploration and utilization.

By the recommendations provided in this article, you can effectively captivate your audience, transform passive readers into active consumers, and incrementally boost your earnings.

FAQs About What Is Affiliate Marketing

Is affiliate marketing legal?

Affiliate marketing is totally legal, provided that the affiliate transparently discloses their affiliation with the merchant and informs their audience about receiving a commission on sales.

As per the guidelines set by the Federal Trade Commission (FTC), affiliate marketers must disclose their affiliation transparently and prominently with the retailer. This empowers consumers to make informed decisions regarding the weight they assign to your endorsement.

Providing a disclaimer like “The products featured in this video were provided by Company X” equips your viewers with the necessary information to make informed decisions about purchasing the affiliated products. This transparency allows for a more refined and discerning consumer experience.

Is Affiliate Marketing Legit?

Yes, affiliate marketing offers individuals the opportunity to earn commissions by showcasing and promoting products from various brands or retailers online. By leveraging affiliate websites, people can effortlessly generate income while endorsing the products they believe in.

What are the best affiliate marketing products?

When it comes to affiliate marketing products, the possibilities are limitless. However, if you aspire to be a successful affiliate marketer who is truly engaged, it is advisable to select a product that genuinely interests you or falls within your realm of knowledge. By doing so, you can better showcase your expertise and passion, enhancing your chances of success in this field.

For instance, if you’re an athlete, consider promoting health and wellness products like diet and fitness services or sports equipment. Alternatively, if you’re interested in how to make money you can become an affiliate for loan and investment services, or credit card companies.

Whether you choose to be an engaged or detached affiliate marketer, it is crucial to select a niche industry with sought-after products and services that can be monetized. Of course, this means these niches will be highly competitive, but it is essential to ensure that there is a target audience for the products you promote.

How much money can I make as an affiliate?

In the U.S., affiliate marketing spending is expected to reach $8.2 billion in 2022, up from $5.4 billion in 2017. This presents a significant opportunity for those looking to earn affiliate income.

In a nutshell, the potential for earning as an affiliate marketer knows no bounds. However, the extent of your success hinges on factors such as your niche market, the time you invest, and the effort you exert.

Affiliate income can vary greatly, ranging from a few hundred dollars per month to earning a six-figure salary annually. The amount of effort you invest in your work and the size of your following directly correlate to your potential for generating income.

What is affiliate marketing?

Affiliate marketing refers to the process of earning a commission by promoting a company’s product or service. As an affiliate partner, you are rewarded for achieving specific outcomes for the merchant or advertiser, such as generating sales, leads, downloads, etc.

How do I start affiliate marketing?

  1. Choose a niche.
  2. Pick a platform.
  3. Find relevant affiliate programs.
  4. Create valuable content.
  5. Build an audience.
  6. Adhere to the guidelines set forth by the Federal Trade Commission (FTC).

What are the top affiliate networks?

  • ClickBank
  • Amazon Associates
  • eBay Partner Program
  • Commission Junction (CJ)
  • GiddyUp
  • ShareASale
  • Awin
  • FlexOffers

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